Sanjay Dutt’s premium whisky brand, The Glenwalk, sells 600,000 bottles in 7 months, priced at ₹1,599-₹1,600. Learn its success story and unique appeal.
Table of Contents
Introduction
Bollywood icon Sanjay Dutt’s foray into the premium spirits industry is already making waves.
His Scotch whisky brand, The Glenwalk, launched in June 2023, has sold 600,000 bottles in just seven months, solidifying its place in India’s burgeoning premium whisky market.
Priced between ₹1,599 and ₹1,600, The Glenwalk is poised to become a leading name in premium spirits.
Sanjay Dutt’s Glenwalk Whisky
The Glenwalk, crafted by Cartel Bros, blends high-quality malt and grain Scotch whiskies aged in traditional oak casks for a rich, smooth profile.
Its competitive pricing, premium quality, and classic yet innovative approach have struck a chord with whisky enthusiasts.
Currently available in 10 Indian states and territories, including Maharashtra, Goa, Delhi, and Punjab, The Glenwalk’s strategic market expansion has been a key driver of its success.
Each 700 ml bottle balances tradition and modernity, offering a luxurious experience at an accessible price point.
The vision behind The Glenwalk stems from Cartel Bros founders, including Moksh Sani of Living Liquidz fame.
Together with Sanjay Dutt, they aimed to create a Scotch whisky that resonates with sophistication and class.
Dutt’s star power and personal branding have elevated the whisky’s profile, connecting with India’s growing segment of premium spirits consumers.
Conclusion
The Glenwalk’s rapid success highlights India’s rising demand for premium whiskies and reflects Sanjay Dutt’s entrepreneurial prowess beyond acting.
As the brand expands, it cements its place in the market and sets a high standard for Scotch whiskies in the country.
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