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Influencer, actress, and now successful founder: Kusha Kapila‘s brand Underneat achieves ₹150 crore revenue and secures major funding in just months.

Kusha Kapila has long been a household name in Indian digital entertainment, known for her sharp wit and relatable comedy.

However, 2025 marked a pivotal shift, as she emerged as a formidable entrepreneur with the explosive growth of her innerwear brand, Underneat.

From Billi Masi To Digital Icon

Born in New Delhi to a Punjabi family, Kapila graduated from the National Institute of Fashion Technology before starting her career in fashion journalism and copywriting.

Her breakthrough came at iDiva, where she created the viral character Billi Masi, a sassy, over-the-top South Delhi auntie that resonated with millions.

This persona catapulted her to fame, amassing over 4 million Instagram followers and establishing her as a leading content creator.

A Flourishing Acting Career

Kapila seamlessly transitioned to acting, debuting in Netflix’s Ghost Stories (2020) and appearing in hits like Masaba Masaba, Thank You for Coming (2023), and Life Hill Gayi (2024).

In 2025, she co-produced and starred in the short film Vyarth and featured in Zee5’s Saali Mohabbat.

Her versatile roles, from comedy to drama, have earned nominations at awards like Filmfare OTT and Bollywood Hungama Style Icons.

Underneat: A Game-Changer In Innerwear

The standout story of 2025, however, is Underneat. Co-founded with entrepreneur Vimarsh Razdan and launched in April after a teaser campaign (“What Are You Wearing Under?”), The direct-to-consumer brand focuses on comfortable shapewear tailored for Indian body types.

Using breathable fabrics and lower compression for everyday wear, it addresses common pain points like ill-fitting Western sizing, insights drawn from surveys of 12,000 women.

In just eight months, Underneat hit ₹150 crore in annual recurring revenue, achieving EBITDA positivity.

It recently raised $6 million in funding led by Fireside Ventures to expand into Tier 1 and 2 cities via marketplaces like Myntra and quick commerce platforms.

What sets Underneat apart? Kapila’s authentic influencer marketing played a key role; no heavy PR, just organic buzz from her community.

This D2C approach allowed rapid product iteration based on real feedback, proving how celebrity founders can disrupt traditional categories with data-driven empathy.

Personal Growth And Public Spotlight

On a personal note, Kapila has been open about her health journey, revealing that a significant weight loss in 2025 stemmed from lifestyle changes, not shortcuts like Ozempic.

Following her 2023 divorce, she continues to inspire with resilience, balancing fame, business, and self-care.

As 2026 begins, Kusha Kapila exemplifies the modern multi-hyphenate: blending creativity, commerce, and authenticity.

Underneath’s success signals more innovations ahead from this trailblazer.